White is the most popular car color in North America

According to the BASF report, 33% of cars in North America in 2022 were white. Black was more than ten percentage points behind, at 22%, but between the two opposing colors that's more than half of all cars.

Here are the numbers from the report:

  1. White: 33%
  2. Black: 22%
  3. Gray: 15%
  4. Blue: 10%
  5. Silver: 8%
  6. Red: 7%
  7. Green: 2%
  8. Violet: 1%
  9. Beige: 1%
  10. Yellow: 1%


North America isn't alone; the BASF report found that white is the most popular car color worldwide, at 39%. 

Of course, car companies all have their own shades within the shades, with even white coming in a variety of tones and finishes, from pearl to cars that could get lost in the snow.

Does car color affect car insurance rates?

No. The color of your car has no impact on your auto insurance rates. While the make and model, as well as the trim level, all have an impact on insurance. nothing changes between a black car and a purple one.

Source: BASF Color Report for Automotive OEM Coatings

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